About Me

Luis is a top-producing REALTOR® who has been with Coldwell Banker Realty since 2010. He provides friendly, professional, and ethical service that inspires trust and confidence in his clients.

As a native San Franciscan and a graduate of Saint Ignatius College Preparatory, UC Berkeley, and the School of Law at UC Berkeley, Luis possesses the knowledge and experience necessary to navigate the complicated Bay Area real estate market. He is a skilled negotiator and has honed his mastery of contracts through his legal practice.

Luis' ability to listen and communicate clearly with his clients, vendors, and colleagues ensures that their real estate goals are achieved. His expertise and commitment to excellence have earned him a reputation as a trusted advisor in the industry.

In 2022, with the support of Coldwell Banker Global Luxury, Luis founded the Moran Real Estate Group. As the team grows, they are able to provide service to a greater portion of the Bay Area, while maintaining their focus on each individual client.

Luis is committed to providing exceptional service to his clients and helping them achieve their real estate goals with confidence.

Professional Accomplishments:

• Board of Directors - San Francisco Association of Realtors
  
• Board of Directors - California Association of Realtors
  
• President – San Francisco Rotary Foundation
  
• Founder – The City chapter of NHORA
  
• Chair – Coldwell Banker DEI Network for Northern California
  
• Member - California Bar Association
  

About Me

A native San Franciscan and seasoned real estate agent, David joined the Level Up Group with a wealth of knowledge about the City. He understands the history of our unique micro-hoods and the changing culture of the Bay Area. As a first generation American, his strong work ethic and commitment to the community stem from his family. Both parents emigrated from Central America and met in San Francisco. David’s fluent Spanish and deep roots in his community help our team better serve those populations.

David's clients have shown him that not everyone can leave their home, hire a professional stager and make all the necessary updates before it goes on the market. He thoughtfully works through the process with them, creating a strategy that serves their individual needs. Because of his strong relationships and network, he has a highly skilled and cost-effective base of vendors to choose from.

David chose the Level Up Group because he values the collaboration and mentorship these top-notch experts provide. He’s better able to serve his clients, by drawing from the knowledge and experience the whole team provides.

His clients also get the benefit of his advertising and marketing experience. With a twelve year career before going into real estate, every client receives a marketing strategy tailored to their property.

David holds a Bachelor of Science degree in Economics from U.C. Davis. And we’re all excited to have Henry, and Sophi, his miniature Schnauzers, as part of the office mascot squad! When David’s not helping clients, he can be spotted out and about in the city he was born in, soaking up the great restaurants, different micro-hoods and making new friends with Henry and Sophi.

About Me

Nasim Pasallar, a dedicated residential specialist with a passion for guiding individuals through their real estate journeys, brings a unique blend of experience, community involvement, and a zest for life to every client interaction. With a heart for assisting first-time buyers, families seeking to upsize, and those navigating complex 1031 exchanges, Nasim is your trusted real estate partner.

About Me

A financed focused business and relationship development professional with close to 15 years of experience in lending and private banking. My goal is to meet client expectations and serve their needs by building long lasting relationships and guiding them through their transaction. A competitive person by nature, I am driven by my desire to produce results while maintaining a strong work ethic.

About Me

California native Tiffany Pavon discovered her love of real estate while attending open houses with her mother at a young age. Today, she directs that passion toward her clients, working tirelessly to help Bay Area buyers and sellers achieve their real estate goals. With deep roots in San Francisco, Tiffany can offer clients unique insight into its different communities, including the schools, parks, and other amenities that can add value to a property. She prides herself on being an attentive listener and effective communicator who pays close attention to clients’ needs, providing them with sound advice as they make their decisions. Tiffany recognizes that the process of buying or selling a home can be a complex and emotional one, and her positive, patient approach ensures the smoothest, most stress-free experience possible.

Tiffany has been a licensed agent since 2015 and is a member of the San Francisco Association of REALTORS®, the California Association of REALTORS®, the National Association of REALTORS®, and the National Association of Hispanic Real Estate Professionals®. She is a designated Accredited Buyer’s Representative (ABR®) and Pricing Strategy Advisor (PSA), e-PRO® certified, and a member of several San Francisco real estate committees. Prior to becoming a real estate professional, Tiffany worked for over 15 years in retail management and customer service, where she honed her negotiation and people skills.

Based in Sunnyside, Tiffany is active in her community, volunteering at her son’s school and working with Project Open Hand, which provides meals for those in need in the Bay Area. She enjoys spending time with her family and her new puppy and traveling whenever she can.

About Me

With over 20 years of helping families achieve their dream of homeownership, I've developed a strong residential lending reputation. In addition to leading a team, I also personally assist families with their goals of homeownership. I am ready to guide you, from helping you know how much you can afford to pay for a home, to the moment you find that home, all the way through closing. My role is to make sure you fully understand your home loan options and the current industry trends that are relevant to you. I’ll manage the loan process, provide the support and information you need, and help close your loan quickly. I’ll be here to answer your questions and find solutions to help you reach your home financing goals—whatever they may be.